Why You DON’T Need To Be On Every Social Platform

Why You DON’T Need To Be On Every Social Platform

No, you DON'T need to be on every social media platform - and that's okay. When I'm speaking with potential clients, the first thing that comes out of their mouth is they have no clue what they're doing with social media and don't know which platforms they should be...

How To Use A Social Media Content Calendar

How To Use A Social Media Content Calendar

If you're not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they're intimated by it - there are so many different ones to choose from that they're unsure of which format would work best for them. In order...

Unique Uses for Each Platform

A common question that I get asked is, “What should I be using Twitter, Facebook, and Instagram for?” Although each platform can provide some of the same content, I like to keep the content relatively different to give reasons for my audience to follow me on all three...

How to Identify Your Target Audience

Being a successful business owner all starts with knowing your target audience. If you aren’t aware of your target audience, I would suggest taking the time to organize your thoughts in order to get a firm grasp on who you’re going to serve and how you’re going to...

Changes on Twitter That Will Affect Your Marketing Strategy

I’ve said it before and I’ll say it again – Twitter is my favorite platform, and I will never consider it to be a “dying platform” like some people to believe it is! It’s super easy to network on there, and I personally think it’s the best platform to use to share...

Social Media Stats You Should Know

When creating your social media content calendar, you should consider specific stats to help you craft your posts in order to get the best engagement and reach. It’s important to remember that each platform has a different algorithm, so just because a strategy works...

Tips For Working with Remote Clients

If you're an online business owner, your clients are probably going to be from various parts of the world. All of my clients live in different parts of the United States (except for one of my AMAZING clients-turned-friends, Liz, who only lives 40 minutes away!), so...

Why I Started My Business

It may just be me, but I'm incredibly nosy and LOVE to hear people's "why" behind their business - what made them want to start the entrepreneurial journey. I've shared a little bit here and there as to why I started Dash of Social, but I've never shared the whole...