5 Steps You Can Take to Land Consultation Calls

5 Steps You Can Take to Land Consultation Calls

If you're a service-based business, consultation calls are vital for converting people into clients. So if you're not doing consultation calls, you're in trouble. And if you don't even know what a consultation call is, we may have a problem... A consultation call is a...

Why Your Social Media Strategy Isn’t Working

Why Your Social Media Strategy Isn’t Working

Trying to create a solid and effective social media strategy for your business can be hard. I get it. You know who your target market is, but you feel like you just aren't reaching them. You feel like you need to be on every social media platform, but you're not sure...

Why You DON’T Need To Be On Every Social Platform

Why You DON’T Need To Be On Every Social Platform

No, you DON'T need to be on every social media platform - and that's okay. When I'm speaking with potential clients, the first thing that comes out of their mouth is they have no clue what they're doing with social media and don't know which platforms they should be...

How To Use A Social Media Content Calendar

How To Use A Social Media Content Calendar

If you're not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they're intimated by it - there are so many different ones to choose from that they're unsure of which format would work best for them. In order...

Unique Uses for Each Platform

A common question that I get asked is, “What should I be using Twitter, Facebook, and Instagram for?” Although each platform can provide some of the same content, I like to keep the content relatively different to give reasons for my audience to follow me on all three...

How to Identify Your Target Audience

Being a successful business owner all starts with knowing your target audience. If you aren’t aware of your target audience, I would suggest taking the time to organize your thoughts in order to get a firm grasp on who you’re going to serve and how you’re going to...

Changes on Twitter That Will Affect Your Marketing Strategy

I’ve said it before and I’ll say it again – Twitter is my favorite platform, and I will never consider it to be a “dying platform” like some people to believe it is! It’s super easy to network on there, and I personally think it’s the best platform to use to share...