How To Clean Out Your Email List (+ Why You Should)

How To Clean Out Your Email List (+ Why You Should)

I've spoken to many entrepreneurs who are so worried about whether or not they should clean out their email list because they think that they need to have a high number of subscribers - kind of similar to how they feel about having a high number of followers on...

5 Things You Need in Your Holiday Marketing Strategy

5 Things You Need in Your Holiday Marketing Strategy

I know that September just started, but if these past 9 months of 2017 have flown by, the last 3 months will, too - which means it's not too early to start thinking about your holiday marketing strategy if you're a product-based business (or even some service-based...

5 Steps to Writing the Sales Page Sandwich

5 Steps to Writing the Sales Page Sandwich

Truth: I used to DREAD writing a sales page. No matter how I wrote it, I always worried that it came across as cheesy, unclear, or just plain old salesy. Through the help of my business coach, I was able to completely transform my sales pages from meh to wow. I...

Yes, You SHOULD Share Other People’s Content

Yes, You SHOULD Share Other People’s Content

It's surprising to me when I hear clients saying that they never knew they should be sharing other people's content - they think they should be sharing only their own. YIKES! You should ALWAYS share other people's content, along with your own content and engagement,...

5 Steps You Can Take to Land Consultation Calls

5 Steps You Can Take to Land Consultation Calls

If you're a service-based business, consultation calls are vital for converting people into clients. So if you're not doing consultation calls, you're in trouble. And if you don't even know what a consultation call is, we may have a problem... A consultation call is a...

Why Your Social Media Strategy Isn’t Working

Why Your Social Media Strategy Isn’t Working

Trying to create a solid and effective social media strategy for your business can be hard. I get it. You know who your target market is, but you feel like you just aren't reaching them. You feel like you need to be on every social media platform, but you're not sure...

Why You DON’T Need To Be On Every Social Platform

Why You DON’T Need To Be On Every Social Platform

No, you DON'T need to be on every social media platform - and that's okay. When I'm speaking with potential clients, the first thing that comes out of their mouth is they have no clue what they're doing with social media and don't know which platforms they should be...

How To Use A Social Media Content Calendar

How To Use A Social Media Content Calendar

If you're not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they're intimated by it - there are so many different ones to choose from that they're unsure of which format would work best for them. In order...