Why Social Media is a Key Part of Your Sales Strategy

Posted: 10/04/2019  Author: Ashley  Categorized: Social Media

Sometimes business owners get so focused on incorporating PR, paid ads, SEO, email marketing, and more to their sales strategy that they completely forget about social media. Although all of these components are important to include, social media should absolutely not be forgotten. If you’re wondering why you need to include social media, let me

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Instagram Stories: What They Are and How to Use Them

Posted: 03/04/2019  Author: Ashley  Categorized: Social Media

Instagram stories. We’re all intrigued by them and wondering how to use them – but how do you know if you’re using them to their full potential? To get started, let’s first talk about what Instagram stories ARE. Instagram stories are images or videos that you can upload, and they disappear after 24 hours. If

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Three Ways to Convert Your Audience From Just Followers to Paying Clients

Posted: 26/03/2019  Author: Ashley  Categorized: Social Media

One of the most common questions I get asked by my clients is, “My followers are liking my content, but they’re not purchasing from me. How can I convert them?” And truthfully, this is one of the hardest things business owners face. They’re being authentic on social media, posting consistently, and sharing great content that

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Blame Your Low Instagram Engagement on Your Content and Not the Algorithm

Posted: 20/03/2019  Author: Ashley  Categorized: Marketing

Ahhh, the rollercoaster of social media: feeling like your content is doing AMAZING for a few weeks and then all of a sudden it just tanks. Although the algorithm DOES come into play with this, it’s only the algorithm’s “fault” because of your content… that means it’s time to take a deeper look into things.

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How to Put Your Social Media on Autopilot

Posted: 12/03/2019  Author: Ashley  Categorized: Marketing

Cold and snowy days are my favorite days to write because I find that they bring me so much inspiration and motivation – so lately, the past couple of weeks, I’ve been preparing my future social media content and putting it all on autopilot – but this is one of the most common things my clients

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3 Tried-and-True Methods for Brainstorming Content

Posted: 21/02/2019  Author: Ashley  Categorized: Marketing

One of the most common things I hear from people regarding content marketing is they have NO IDEA what to write about. 😳 They feel totally overwhelmed by the thought of creating content for their blog, email list, social media, and more… But here’s the truth: Content can be REPURPOSED. Which means that you realistically

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THIS is why you shouldn’t put all of your eggs in one basket

Posted: 16/02/2019  Author: Ashley  Categorized: Marketing

I may be preaching to the choir here, but you should absolutely NEVER put all of your eggs in one basket when it comes to online marketing. Here’s why. I saw a post in a Facebook group of a woman saying she was debating on shutting down her online boutique because when Facebook changed its

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HOW do you test marketing strategies and WHY should you do it?

Posted: 05/02/2019  Author: Ashley  Categorized: Marketing

Did you know that TESTING MARKETING STRATEGIES is one of the most important things to do in your business? 🔍 In fact, I always tell my clients, “Trial and error is one of the best and worst parts of my job.” 😜 It’s one of the BEST because I’m able to stay on top of

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How to Automate Your Social Media Content

Posted: 15/03/2018  Author: Ashley  Categorized: Marketing

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands that support Dash of Social! One of the most common issues people face when it comes to marketing is spending way too much time writing content,

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