THIS is why you shouldn’t put all of your eggs in one basket

Posted: 16/02/2019  Author: Ashley  Categorized: Marketing

I may be preaching to the choir here, but you should absolutely NEVER put all of your eggs in one basket when it comes to online marketing. Here’s why. I saw a post in a Facebook group of a woman saying she was debating on shutting down her online boutique because when Facebook changed its

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HOW do you test marketing strategies and WHY should you do it?

Posted: 05/02/2019  Author: Ashley  Categorized: Marketing

Did you know that TESTING MARKETING STRATEGIES is one of the most important things to do in your business? 🔍 In fact, I always tell my clients, “Trial and error is one of the best and worst parts of my job.” 😜 It’s one of the BEST because I’m able to stay on top of

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How to Automate Your Social Media Content

Posted: 15/03/2018  Author: Ashley  Categorized: Marketing

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands that support Dash of Social! One of the most common issues people face when it comes to marketing is spending way too much time writing content,

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Why Your Email List Shouldn’t Be Ignored

Posted: 13/11/2017  Author: Ashley  Categorized: Marketing

One question I ask to my clients and potential clients is, “How often do you email your list?” Most people say they only email their list a few times per year – and I’m sure you’re in the same boat as them. If you have an email list, you should be using it more –

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Do You REALLY need a Social Media Scheduling Tool for Your Business?

Posted: 18/09/2017  Author: Ashley  Categorized: Social Media

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands that support Dash of Social! I get asked this all the time from both clients and business owners who are looking to up their social media

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How To Clean Out Your Email List (+ Why You Should)

Posted: 11/09/2017  Author: Ashley  Categorized: Marketing

I’ve spoken to many entrepreneurs who are so worried about whether or not they should clean out their email list because they think that they need to have a high number of subscribers – kind of similar to how they feel about having a high number of followers on Instagram. But let me put it

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5 Things You Need in Your Holiday Marketing Strategy

Posted: 04/09/2017  Author: Ashley  Categorized: Marketing

I know that September just started, but if these past 9 months of 2017 have flown by, the last 3 months will, too – which means it’s not too early to start thinking about your holiday marketing strategy if you’re a product-based business (or even some service-based businesses!). E-commerce is becoming more and more popular, as

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5 Steps to Writing the Sales Page Sandwich

Posted: 28/08/2017  Author: Ashley  Categorized: Marketing

Truth: I used to DREAD writing a sales page. No matter how I wrote it, I always worried that it came across as cheesy, unclear, or just plain old salesy. Through the help of my business coach, I was able to completely transform my sales pages from meh to wow. I stopped feeling like my sales pages were

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Yes, You SHOULD Share Other People’s Content

Posted: 21/08/2017  Author: Ashley  Categorized: Social Media

It’s surprising to me when I hear clients saying that they never knew they should be sharing other people’s content – they think they should be sharing only their own. YIKES! You should ALWAYS share other people’s content, along with your own content and engagement, for two reasons: credibility and relationships. Sharing other people’s content

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Why You Shouldn’t Copy Someone’s Social Media Strategy

Posted: 14/08/2017  Author: Ashley  Categorized: Social Media

I know how you feel. You see one of your competitors, or someone who has a business that’s kind of close to what you do, and notice that they’re absolutely KILLING it on social media… while your social media tends to be a big fat disaster. So you decide to copy this company’s social media

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