Why Your Email List Shouldn’t Be Ignored

Posted: 13/11/2017  Author: Ashley  Categorized: Marketing

One question I ask to my clients and potential clients is, “How often do you email your list?” Most people say they only email their list a few times per year – and I’m sure you’re in the same boat as them. If you have an email list, you should be using it more –

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Do You REALLY need a Social Media Scheduling Tool for Your Business?

Posted: 18/09/2017  Author: Ashley  Categorized: Social Media

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands that support Dash of Social! I get asked this all the time from both clients and business owners who are looking to up their social media

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How To Clean Out Your Email List (+ Why You Should)

Posted: 11/09/2017  Author: Ashley  Categorized: Marketing

I’ve spoken to many entrepreneurs who are so worried about whether or not they should clean out their email list because they think that they need to have a high number of subscribers – kind of similar to how they feel about having a high number of followers on Instagram. But let me put it

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5 Things You Need in Your Holiday Marketing Strategy

Posted: 04/09/2017  Author: Ashley  Categorized: Marketing

I know that September just started, but if these past 9 months of 2017 have flown by, the last 3 months will, too – which means it’s not too early to start thinking about your holiday marketing strategy if you’re a product-based business (or even some service-based businesses!). E-commerce is becoming more and more popular, as

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5 Steps to Writing the Sales Page Sandwich

Posted: 28/08/2017  Author: Ashley  Categorized: Marketing

Truth: I used to DREAD writing a sales page. No matter how I wrote it, I always worried that it came across as cheesy, unclear, or just plain old salesy. Through the help of my business coach, I was able to completely transform my sales pages from meh to wow. I stopped feeling like my sales pages were

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Yes, You SHOULD Share Other People’s Content

Posted: 21/08/2017  Author: Ashley  Categorized: Social Media

It’s surprising to me when I hear clients saying that they never knew they should be sharing other people’s content – they think they should be sharing only their own. YIKES! You should ALWAYS share other people’s content, along with your own content and engagement, for two reasons: credibility and relationships. Sharing other people’s content

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Why You Shouldn’t Copy Someone’s Social Media Strategy

Posted: 14/08/2017  Author: Ashley  Categorized: Social Media

I know how you feel. You see one of your competitors, or someone who has a business that’s kind of close to what you do, and notice that they’re absolutely KILLING it on social media… while your social media tends to be a big fat disaster. So you decide to copy this company’s social media

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5 Steps You Can Take to Land Consultation Calls

Posted: 07/08/2017  Author: Ashley  Categorized: Marketing

If you’re a service-based business, consultation calls are vital for converting people into clients. So if you’re not doing consultation calls, you’re in trouble. And if you don’t even know what a consultation call is, we may have a problem… A consultation call is a (usually) free call, ranging anywhere from 15 to 45 minutes, where

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Why Your Social Media Strategy Isn’t Working

Posted: 17/07/2017  Author: Ashley  Categorized: Social Media

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”] Trying to create a solid and effective social media strategy for your business can be hard. I get it. You know who your target market is, but you feel like you just aren’t reaching them. You feel like you need

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Why You DON’T Need To Be On Every Social Platform

Posted: 19/06/2017  Author: Ashley  Categorized: Social Media

No, you DON’T need to be on every social media platform – and that’s okay. When I’m speaking with potential clients, the first thing that comes out of their mouth is they have no clue what they’re doing with social media and don’t know which platforms they should be on. Social media makes a lot

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