5 Steps You Can Take to Land Consultation Calls

Posted: 07/08/2017  Author: Ashley  Categorized: Marketing

If you’re a service-based business, consultation calls are vital for converting people into clients. So if you’re not doing consultation calls, you’re in trouble. And if you don’t even know what a consultation call is, we may have a problem… A consultation call is a (usually) free call, ranging anywhere from 15 to 45 minutes, where

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Why Your Social Media Strategy Isn’t Working

Posted: 17/07/2017  Author: Ashley  Categorized: Social Media

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”] Trying to create a solid and effective social media strategy for your business can be hard. I get it. You know who your target market is, but you feel like you just aren’t reaching them. You feel like you need

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Why You DON’T Need To Be On Every Social Platform

Posted: 19/06/2017  Author: Ashley  Categorized: Social Media

No, you DON’T need to be on every social media platform – and that’s okay. When I’m speaking with potential clients, the first thing that comes out of their mouth is they have no clue what they’re doing with social media and don’t know which platforms they should be on. Social media makes a lot

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How To Use A Social Media Content Calendar

Posted: 07/06/2017  Author: Ashley  Categorized: Social Media

If you’re not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they’re intimated by it – there are so many different ones to choose from that they’re unsure of which format would work best for them. In order to get over the feeling of

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Unique Uses for Each Platform

Posted: 12/04/2017  Author: Ashley  Categorized: Social Media

A common question that I get asked is, “What should I be using Twitter, Facebook, and Instagram for?” Although each platform can provide some of the same content, I like to keep the content relatively different to give reasons for my audience to follow me on all three platforms. If you’re wondering how to best

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How to Identify Your Target Audience

Posted: 05/04/2017  Author: Ashley  Categorized: Marketing

Being a successful business owner all starts with knowing your target audience. If you aren’t aware of your target audience, I would suggest taking the time to organize your thoughts in order to get a firm grasp on who you’re going to serve and how you’re going to serve them. In order to get a

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Changes on Twitter That Will Affect Your Marketing Strategy

Posted: 31/03/2017  Author: Ashley  Categorized: Social Media

I’ve said it before and I’ll say it again – Twitter is my favorite platform, and I will never consider it to be a “dying platform” like some people to believe it is! It’s super easy to network on there, and I personally think it’s the best platform to use to share articles and quick

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5 Questions to Ask Yourself When Creating Social Media Content

Posted: 30/03/2017  Author: Ashley  Categorized: Social Media

Whenever you’re planning your social media content, you should always be mindful of WHAT you’re posting so that you can guarantee that you’re creating content that people actually want to read. To make sure that your social media content is top-of-the-line, ask yourself these five questions. Who is your target audience? This is probably the

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Getting Engagement on Facebook WITHOUT "Like for Like" Threads

Posted: 29/03/2017  Author: Ashley  Categorized: Social Media

I think we’ve all been caught up in the many “like for like” threads we see in Facebook groups where you exchange Facebook page likes with others. Although it’s super enticing to join in on these threads when they pop up, it’s not the best to join in on them. You may get a TON

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Social Media Stats You Should Know

Posted: 24/03/2017  Author: Ashley  Categorized: Social Media

When creating your social media content calendar, you should consider specific stats to help you craft your posts in order to get the best engagement and reach. It’s important to remember that each platform has a different algorithm, so just because a strategy works on Twitter doesn’t mean it will work on Facebook. Take a

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