The 1/3 Social Media Rule

Posted: 22/02/2017  Author: Ashley  Categorized: Social Media

If you know me, then by now you’ll know that I’m a firm believer in using a content calendar, and I schedule out my social media EVERY DAY except for weekends. It’s time-consuming but definitely worth it. However, social media shouldn’t only be about promoting just yourself; you should focus on creating a well-rounded strategy

Read More…

Tips for Using Facebook LIVE

Posted: 21/02/2017  Author: Ashley  Categorized: Social Media

If you have “liked” my Facebook page, then you probably saw that I did my first Facebook LIVE EVER last Thursday! After researching and realizing that Facebook’s algorithm favors video content, especially LIVE videos, over text content, I’ve been wanting to do a Facebook LIVE for a while; I was just unsure what I wanted

Read More…

Creating Branded Photos

Posted: 20/02/2017  Author: Ashley  Categorized: Marketing

A major part of creating a cohesive brand consists of creating branded photos. Making sure that your photos all align with your brand’s color palette will allow your website and social media accounts to look clear and clean. For each blog post I write, I create an image using a template that I have in Canva

Read More…

6 Terms to Know About Email Marketing

Posted: 17/02/2017  Author: Ashley  Categorized: Marketing

Email marketing is one of the most effective ways to grow your business and turn your audience into clients. I’ll admit that when I first tried to get into email marketing for my fashion and lifestyle blog four years ago, I was totally confused on how to use it and what to use it for.

Read More…

Giving Yourself A Social Media Audit

Posted: 16/02/2017  Author: Ashley  Categorized: Social Media

It’s good to give yourself a social media audit 2-4 times per year to analyze your current marketing strategy – are you totally successful with it, or are there things you need to improve on? Sometimes taking a step back and doing so will allow you to think about what type of content your audience

Read More…

Strategies for Using Hashtags

Posted: 15/02/2017  Author: Ashley  Categorized: Social Media

Using hashtags are a great way to encourage engagement with your audience and growth. However, for each social media platform, there is strategy required in order to get the most value out of hashtags. Check out how I use hashtags for these four social media platforms. Twitter ABSOLUTELY use hashtags on Twitter! Hashtags are an

Read More…

Why You Need A Mentor

Posted: 13/02/2017  Author: Ashley  Categorized: Entrepreneurship

As an entrepreneur, especially if you’re just starting your business, it’s important to have a mentor for a variety of reasons. Sometimes people find their mentors by hiring coaches, but you can even find a mentor for free if it’s someone who just wants to help you out. I’m thankful to have Liz Theresa as my

Read More…

5 Content Ideas for Email Marketing

Posted: 09/02/2017  Author: Ashley  Categorized: Marketing

If you haven’t created an email list, it would be the most beneficial to you to make one as soon as you can using an email marketing program like Mailerlite! Email lists are a great way to easily share your content in a quick format for people to read, whether you decide to send content

Read More…

Increasing Engagement on Instagram with Comment Groups

Posted: 03/02/2017  Author: Ashley  Categorized: Social Media

You’ve probably heard of Instagram comment groups by now, but if you haven’t, they’re groups that are made in an Instagram direct message group for up to 15 people. You have to follow everyone that’s a part of the group, and each time someone from the group posts something, you have to like it and

Read More…

Networking in 3 Easy Ways on Twitter

Posted: 01/02/2017  Author: Ashley  Categorized: Social Media

Networking as an entrepreneur is vital for making the connections you need to help you grow your business. However, it isn’t as hard as it seems – especially via Twitter. Twitter is meant for sharing quick news and conversations, so I find I do the most networking on this platform. Whether you’re networking in person

Read More…