Blame Your Low Instagram Engagement on Your Content and Not the Algorithm

Posted: 20/03/2019  Author: Ashley  Categorized: Marketing

Ahhh, the rollercoaster of social media: feeling like your content is doing AMAZING for a few weeks and then all of a sudden it just tanks. Although the algorithm DOES come into play with this, it’s only the algorithm’s “fault” because of your content… that means it’s time to take a deeper look into things.

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How to Put Your Social Media on Autopilot

Posted: 12/03/2019  Author: Ashley  Categorized: Marketing

Cold and snowy days are my favorite days to write because I find that they bring me so much inspiration and motivation – so lately, the past couple of weeks, I’ve been preparing my future social media content and putting it all on autopilot – but this is one of the most common things my clients

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3 Tried-and-True Methods for Brainstorming Content

Posted: 21/02/2019  Author: Ashley  Categorized: Marketing

One of the most common things I hear from people regarding content marketing is they have NO IDEA what to write about. 😳 They feel totally overwhelmed by the thought of creating content for their blog, email list, social media, and more… But here’s the truth: Content can be REPURPOSED. Which means that you realistically

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THIS is why you shouldn’t put all of your eggs in one basket

Posted: 16/02/2019  Author: Ashley  Categorized: Marketing

I may be preaching to the choir here, but you should absolutely NEVER put all of your eggs in one basket when it comes to online marketing. Here’s why. I saw a post in a Facebook group of a woman saying she was debating on shutting down her online boutique because when Facebook changed its

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HOW do you test marketing strategies and WHY should you do it?

Posted: 05/02/2019  Author: Ashley  Categorized: Marketing

Did you know that TESTING MARKETING STRATEGIES is one of the most important things to do in your business? 🔍 In fact, I always tell my clients, “Trial and error is one of the best and worst parts of my job.” 😜 It’s one of the BEST because I’m able to stay on top of

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How to Automate Your Social Media Content

Posted: 15/03/2018  Author: Ashley  Categorized: Marketing

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands that support Dash of Social! One of the most common issues people face when it comes to marketing is spending way too much time writing content,

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Why Your Email List Shouldn’t Be Ignored

Posted: 13/11/2017  Author: Ashley  Categorized: Marketing

One question I ask to my clients and potential clients is, “How often do you email your list?” Most people say they only email their list a few times per year – and I’m sure you’re in the same boat as them. If you have an email list, you should be using it more –

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How To Clean Out Your Email List (+ Why You Should)

Posted: 11/09/2017  Author: Ashley  Categorized: Marketing

I’ve spoken to many entrepreneurs who are so worried about whether or not they should clean out their email list because they think that they need to have a high number of subscribers – kind of similar to how they feel about having a high number of followers on Instagram. But let me put it

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5 Things You Need in Your Holiday Marketing Strategy

Posted: 04/09/2017  Author: Ashley  Categorized: Marketing

I know that September just started, but if these past 9 months of 2017 have flown by, the last 3 months will, too – which means it’s not too early to start thinking about your holiday marketing strategy if you’re a product-based business (or even some service-based businesses!). E-commerce is becoming more and more popular, as

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