THIS is why you shouldn’t put all of your eggs in one basket

Posted: 16/02/2019  Author: Ashley  Categorized: Marketing

I may be preaching to the choir here, but you should absolutely NEVER put all of your eggs in one basket when it comes to online marketing. Here’s why. I saw a post in a Facebook group of a woman saying she was debating on shutting down her online boutique because when Facebook changed its

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HOW do you test marketing strategies and WHY should you do it?

Posted: 05/02/2019  Author: Ashley  Categorized: Marketing

Did you know that TESTING MARKETING STRATEGIES is one of the most important things to do in your business? 🔍 In fact, I always tell my clients, “Trial and error is one of the best and worst parts of my job.” 😜 It’s one of the BEST because I’m able to stay on top of

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How to Automate Your Social Media Content

Posted: 15/03/2018  Author: Ashley  Categorized: Marketing

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands that support Dash of Social! One of the most common issues people face when it comes to marketing is spending way too much time writing content,

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Why Your Email List Shouldn’t Be Ignored

Posted: 13/11/2017  Author: Ashley  Categorized: Marketing

One question I ask to my clients and potential clients is, “How often do you email your list?” Most people say they only email their list a few times per year – and I’m sure you’re in the same boat as them. If you have an email list, you should be using it more –

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How To Clean Out Your Email List (+ Why You Should)

Posted: 11/09/2017  Author: Ashley  Categorized: Marketing

I’ve spoken to many entrepreneurs who are so worried about whether or not they should clean out their email list because they think that they need to have a high number of subscribers – kind of similar to how they feel about having a high number of followers on Instagram. But let me put it

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5 Things You Need in Your Holiday Marketing Strategy

Posted: 04/09/2017  Author: Ashley  Categorized: Marketing

I know that September just started, but if these past 9 months of 2017 have flown by, the last 3 months will, too – which means it’s not too early to start thinking about your holiday marketing strategy if you’re a product-based business (or even some service-based businesses!). E-commerce is becoming more and more popular, as

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5 Steps to Writing the Sales Page Sandwich

Posted: 28/08/2017  Author: Ashley  Categorized: Marketing

Truth: I used to DREAD writing a sales page. No matter how I wrote it, I always worried that it came across as cheesy, unclear, or just plain old salesy. Through the help of my business coach, I was able to completely transform my sales pages from meh to wow. I stopped feeling like my sales pages were

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5 Steps You Can Take to Land Consultation Calls

Posted: 07/08/2017  Author: Ashley  Categorized: Marketing

If you’re a service-based business, consultation calls are vital for converting people into clients. So if you’re not doing consultation calls, you’re in trouble. And if you don’t even know what a consultation call is, we may have a problem… A consultation call is a (usually) free call, ranging anywhere from 15 to 45 minutes, where

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How to Identify Your Target Audience

Posted: 05/04/2017  Author: Ashley  Categorized: Marketing

Being a successful business owner all starts with knowing your target audience. If you aren’t aware of your target audience, I would suggest taking the time to organize your thoughts in order to get a firm grasp on who you’re going to serve and how you’re going to serve them. In order to get a

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Creating Content People ACTUALLY Want to Read

Posted: 17/03/2017  Author: Ashley  Categorized: Marketing

Writing content that people want to read–whether it be blog posts, newsletters, or another format–is one of the most important things to focus on when branding yourself online. Content allows your audience to get an idea of who you are, proves that you are knowledgeable in your industry, and entices your audience to keep visiting

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