5 Steps to Writing the Sales Page Sandwich

Posted: 28/08/2017  Author: Ashley  Categorized: Marketing

Truth: I used to DREAD writing a sales page. No matter how I wrote it, I always worried that it came across as cheesy, unclear, or just plain old salesy. Through the help of my business coach, I was able to completely transform my sales pages from meh to wow. I stopped feeling like my sales pages were

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5 Steps You Can Take to Land Consultation Calls

Posted: 07/08/2017  Author: Ashley  Categorized: Marketing

If you’re a service-based business, consultation calls are vital for converting people into clients. So if you’re not doing consultation calls, you’re in trouble. And if you don’t even know what a consultation call is, we may have a problem… A consultation call is a (usually) free call, ranging anywhere from 15 to 45 minutes, where

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How to Identify Your Target Audience

Posted: 05/04/2017  Author: Ashley  Categorized: Marketing

Being a successful business owner all starts with knowing your target audience. If you aren’t aware of your target audience, I would suggest taking the time to organize your thoughts in order to get a firm grasp on who you’re going to serve and how you’re going to serve them. In order to get a

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Creating Content People ACTUALLY Want to Read

Posted: 17/03/2017  Author: Ashley  Categorized: Marketing

Writing content that people want to read–whether it be blog posts, newsletters, or another format–is one of the most important things to focus on when branding yourself online. Content allows your audience to get an idea of who you are, proves that you are knowledgeable in your industry, and entices your audience to keep visiting

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Tips for Growing Your Email List

Posted: 28/02/2017  Author: Ashley  Categorized: Marketing

By now, you should know why you need an email list – I feel like I’m always stressing the importance of one to at least one person per week! Many people feel as though it’s hard to grow an email list – but it really isn’t. If you’re wondering how you can grow your email

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Creating Branded Photos

Posted: 20/02/2017  Author: Ashley  Categorized: Marketing

A major part of creating a cohesive brand consists of creating branded photos. Making sure that your photos all align with your brand’s color palette will allow your website and social media accounts to look clear and clean. For each blog post I write, I create an image using a template that I have in Canva

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6 Terms to Know About Email Marketing

Posted: 17/02/2017  Author: Ashley  Categorized: Marketing

Email marketing is one of the most effective ways to grow your business and turn your audience into clients. I’ll admit that when I first tried to get into email marketing for my fashion and lifestyle blog four years ago, I was totally confused on how to use it and what to use it for.

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5 Content Ideas for Email Marketing

Posted: 09/02/2017  Author: Ashley  Categorized: Marketing

If you haven’t created an email list, it would be the most beneficial to you to make one as soon as you can using an email marketing program like Mailerlite! Email lists are a great way to easily share your content in a quick format for people to read, whether you decide to send content

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How To Create the Perfect Opt-In

Posted: 31/01/2017  Author: Ashley  Categorized: Marketing

If you haven’t created an opt-in for your email list yet, or haven’t even at least started brainstorming ideas of what to create for an opt-in, you need to hop on that train NOW. An opt-in is a piece of content that you offer to people for free – but the catch is, in order

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Why You Need An Email List

Posted: 23/01/2017  Author: Ashley  Categorized: Marketing

One thing I didn’t do right away when starting my business, which I definitely regret doing, is starting an email list. Email lists are a great way to get in touch with your audience; ideally, you should create one right when you start your blog or business so you can start capturing people’s interests. Originally,

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