Why Social Media is a Key Part of Your Sales Strategy

Posted: 10/04/2019  Author: Ashley  Categorized: Social Media

Sometimes business owners get so focused on incorporating PR, paid ads, SEO, email marketing, and more to their sales strategy that they completely forget about social media. Although all of these components are important to include, social media should absolutely not be forgotten. If you’re wondering why you need to include social media, let me

Read More…

Instagram Stories: What They Are and How to Use Them

Posted: 03/04/2019  Author: Ashley  Categorized: Social Media

Instagram stories. We’re all intrigued by them and wondering how to use them – but how do you know if you’re using them to their full potential? To get started, let’s first talk about what Instagram stories ARE. Instagram stories are images or videos that you can upload, and they disappear after 24 hours. If

Read More…

Three Ways to Convert Your Audience From Just Followers to Paying Clients

Posted: 26/03/2019  Author: Ashley  Categorized: Social Media

One of the most common questions I get asked by my clients is, “My followers are liking my content, but they’re not purchasing from me. How can I convert them?” And truthfully, this is one of the hardest things business owners face. They’re being authentic on social media, posting consistently, and sharing great content that

Read More…

Do You REALLY need a Social Media Scheduling Tool for Your Business?

Posted: 18/09/2017  Author: Ashley  Categorized: Social Media

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands that support Dash of Social! I get asked this all the time from both clients and business owners who are looking to up their social media

Read More…

Yes, You SHOULD Share Other People’s Content

Posted: 21/08/2017  Author: Ashley  Categorized: Social Media

It’s surprising to me when I hear clients saying that they never knew they should be sharing other people’s content – they think they should be sharing only their own. YIKES! You should ALWAYS share other people’s content, along with your own content and engagement, for two reasons: credibility and relationships. Sharing other people’s content

Read More…

Why You Shouldn’t Copy Someone’s Social Media Strategy

Posted: 14/08/2017  Author: Ashley  Categorized: Social Media

I know how you feel. You see one of your competitors, or someone who has a business that’s kind of close to what you do, and notice that they’re absolutely KILLING it on social media… while your social media tends to be a big fat disaster. So you decide to copy this company’s social media

Read More…

Why Your Social Media Strategy Isn’t Working

Posted: 17/07/2017  Author: Ashley  Categorized: Social Media

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”] Trying to create a solid and effective social media strategy for your business can be hard. I get it. You know who your target market is, but you feel like you just aren’t reaching them. You feel like you need

Read More…

Why You DON’T Need To Be On Every Social Platform

Posted: 19/06/2017  Author: Ashley  Categorized: Social Media

No, you DON’T need to be on every social media platform – and that’s okay. When I’m speaking with potential clients, the first thing that comes out of their mouth is they have no clue what they’re doing with social media and don’t know which platforms they should be on. Social media makes a lot

Read More…

How To Use A Social Media Content Calendar

Posted: 07/06/2017  Author: Ashley  Categorized: Social Media

If you’re not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they’re intimated by it – there are so many different ones to choose from that they’re unsure of which format would work best for them. In order to get over the feeling of

Read More…

Unique Uses for Each Platform

Posted: 12/04/2017  Author: Ashley  Categorized: Social Media

A common question that I get asked is, “What should I be using Twitter, Facebook, and Instagram for?” Although each platform can provide some of the same content, I like to keep the content relatively different to give reasons for my audience to follow me on all three platforms. If you’re wondering how to best

Read More…