Do You REALLY need a Social Media Scheduling Tool for Your Business?

Posted: 18/09/2017  Author: Ashley  Categorized: Social Media

Disclaimer: This post contains affiliate links that will provide me commission when purchased. I only promote brands that I use and love. Thank you for continuing to support the brands that support Dash of Social! I get asked this all the time from both clients and business owners who are looking to up their social media

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Yes, You SHOULD Share Other People’s Content

Posted: 21/08/2017  Author: Ashley  Categorized: Social Media

It’s surprising to me when I hear clients saying that they never knew they should be sharing other people’s content – they think they should be sharing only their own. YIKES! You should ALWAYS share other people’s content, along with your own content and engagement, for two reasons: credibility and relationships. Sharing other people’s content

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Why You Shouldn’t Copy Someone’s Social Media Strategy

Posted: 14/08/2017  Author: Ashley  Categorized: Social Media

I know how you feel. You see one of your competitors, or someone who has a business that’s kind of close to what you do, and notice that they’re absolutely KILLING it on social media… while your social media tends to be a big fat disaster. So you decide to copy this company’s social media

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Why Your Social Media Strategy Isn’t Working

Posted: 17/07/2017  Author: Ashley  Categorized: Social Media

[et_pb_section bb_built=”1″ admin_label=”section”][et_pb_row admin_label=”row” background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][et_pb_text admin_label=”Text” background_position=”top_left” background_repeat=”repeat” background_size=”initial” _builder_version=”3.0.50″ background_layout=”light” text_orientation=”left” border_style=”solid”] Trying to create a solid and effective social media strategy for your business can be hard. I get it. You know who your target market is, but you feel like you just aren’t reaching them. You feel like you need

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Why You DON’T Need To Be On Every Social Platform

Posted: 19/06/2017  Author: Ashley  Categorized: Social Media

No, you DON’T need to be on every social media platform – and that’s okay. When I’m speaking with potential clients, the first thing that comes out of their mouth is they have no clue what they’re doing with social media and don’t know which platforms they should be on. Social media makes a lot

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How To Use A Social Media Content Calendar

Posted: 07/06/2017  Author: Ashley  Categorized: Social Media

If you’re not using a social media content calendar, I highly recommend doing so. Many people tend not to use one because they’re intimated by it – there are so many different ones to choose from that they’re unsure of which format would work best for them. In order to get over the feeling of

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Unique Uses for Each Platform

Posted: 12/04/2017  Author: Ashley  Categorized: Social Media

A common question that I get asked is, “What should I be using Twitter, Facebook, and Instagram for?” Although each platform can provide some of the same content, I like to keep the content relatively different to give reasons for my audience to follow me on all three platforms. If you’re wondering how to best

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Changes on Twitter That Will Affect Your Marketing Strategy

Posted: 31/03/2017  Author: Ashley  Categorized: Social Media

I’ve said it before and I’ll say it again – Twitter is my favorite platform, and I will never consider it to be a “dying platform” like some people to believe it is! It’s super easy to network on there, and I personally think it’s the best platform to use to share articles and quick

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5 Questions to Ask Yourself When Creating Social Media Content

Posted: 30/03/2017  Author: Ashley  Categorized: Social Media

Whenever you’re planning your social media content, you should always be mindful of WHAT you’re posting so that you can guarantee that you’re creating content that people actually want to read. To make sure that your social media content is top-of-the-line, ask yourself these five questions. Who is your target audience? This is probably the

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Getting Engagement on Facebook WITHOUT "Like for Like" Threads

Posted: 29/03/2017  Author: Ashley  Categorized: Social Media

I think we’ve all been caught up in the many “like for like” threads we see in Facebook groups where you exchange Facebook page likes with others. Although it’s super enticing to join in on these threads when they pop up, it’s not the best to join in on them. You may get a TON

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